Superstars 2026
The Superstars 2026 incentive programme was a four-day experience created for Adecco's top-performing employees, designed to recognise their achievements and reward their dedication with a personalised Montenegro journey combining authentic culture with exclusive, once-in-a-lifetime moments.
project facts
• Event: Superstars 2026
• Client: Adecco
• Partner: UK agency
• DMC: Montenegro Concierge DMC
• Destination: Montenegro
• Duration: 3 nights, 4 days
• Number of attendees: 74
• Recognising and rewarding Adecco's top-performing employees with a truly memorable incentive experience
• Blending luxury with authenticity through exclusive, once-in-a-lifetime moments
• Fostering meaningful connections and networking across different areas of the business
• Making every participant feel genuinely valued and celebrated
Montenegro was not part of the client's original destination shortlist.
The challenge was to demonstrate, without a prior track record with this client, that the destination could deliver the "once-in-a-lifetime" calibre of experience they were seeking — and to do so with no room for a second attempt, given the scale and visibility of a top-performer reward trip.
We connected the client's vision with the unique opportunities Montenegro offers, developing the destination proposal, sourcing and coordinating venues, designing authentic local experiences, managing transportation and logistics, coordinating suppliers, and providing full on-site support throughout the programme.
The guiding principle was balance — pairing luxury with authenticity, and shared group moments with experiences that let guests discover Montenegro from different perspectives.
• Arrival by sea
After landing at Tivat Airport, guests were transferred to the marina and continued their journey by boat — an immediate "wow" moment that showcased Montenegro's coastline from the very first hour.
• Cooking class at Saint Nicholas Monastery
An 18th-century monastery hosted a traditional cooking class, introducing guests to Montenegro's history, gastronomy and monastic heritage, paired with a visit to Kotor's Old Town.
• Wine tasting at an underwater wine cellar
A wine-tasting experience built entirely around Montenegro's own underwater winery — a discovery unique to the destination and unavailable anywhere else on the itinerary map.
• Picnic in the olive grove
A centuries-old olive grove set the scene for a private picnic and olive oil tasting, offering an authentic, unhurried connection to local culture.
• Gala dinner at Ribarsko Selo
An unconventional venue was transformed into an exclusive gala celebration — the finale to the incentive journey, bringing the full group together for a final shared moment.
The programme successfully delivered on its objective of recognising and rewarding Adecco's top-performing employees with a truly memorable incentive experience.
Positive feedback from both Adecco and the partner agency confirmed the success of the programme, with the trip recognised as one of the strongest incentive experiences they had delivered.
The seamless execution of a complex four-day programme demonstrated the strength of our local expertise, supplier network, and ability to deliver high-level international events — while positioning Montenegro as a destination able to combine luxury, authenticity and exclusive access in a way few others can match.
Montenegro Concierge DMC delivered venue sourcing, experience sourcing, local logistics coordination, transport planning, supplier management and on-site support throughout the programme.
"This was one of the most rewarding incentive programmes I've had the chance to work on.
What made it different was the trust — working with a partner agency that gave us the confidence to showcase Montenegro authentically, not just deliver a checklist.
I'm especially proud of our local suppliers, who pulled off some genuinely complex moments under tight timelines without ever letting it show.
But what stayed with me most was watching the guests fall for Montenegro in real time. That's always the real measure of whether a programme worked."
— Anja Mićanović,
Senior Experience Designer, Montenegro Concierge DMC
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Confidentiality notice:
In accordance with client confidentiality agreements and applicable GDPR requirements, certain details of this case study have been withheld from public publication. Full information is available upon request.
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